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CTR - position question

     
11:33 pm on Oct 10, 2007 (gmt 0)

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My ad is getting a 3% ctr. Top ad but on the right side. How does it get to over the top? Any consistent ctr level or soemthing I need?

Thanks

2:05 am on Oct 12, 2007 (gmt 0)

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In my experience it depends on the amount of advertisers bidding on a KW. If an industry is competetive this will drive up CPC price, increase options for the user to choose from, & will serve to possibly dilute CTR on the whole. Of course this is where a certain CTR in a certain industry will start to stand out & seperate itself from the crowd. I'm interested in other thoughts/experiences on this topic.
n.
 

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