I have a term in Yahoo that I also have in Google. It is a three word keyword. In Google I get about 100 impressions a day and in yahoo I get 11k. I had content network and advance match enabled. I shut this off at the cmapaign level and the keyword level. No change in impressions and clicks. I contacted yahoo and my rep said that it must not have been showing on the content network. 11k impressions a day and not one advertiser chose to make a page related to this?
I think it is obvious i am being advanced match and/or content matched to death on this term. Any other way to shut those things off?