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Blocked Domains feature launching October 2007

New feature from Yahoo! Search Marketing

     
6:22 pm on Oct 1, 2007 (gmt 0)

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Hi there,

As an advertiser, you want quality traffic –qualified clicks from users most likely to become customers. Our new Blocked Domains feature, planned for launch later this month, is just one of several ways Yahoo! is working to improve the value of the traffic that we deliver to you.

Yahoo! Blocked Domains:

•Can block your ads from up to 250 web sites
•Works with Sponsored Search and Content Match
•Blocks sites on your entire account
•Complements pricing discounts

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog: [ysmblog.com...]

All the best,
YahooPete

8:32 pm on Oct 1, 2007 (gmt 0)

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I very much look forward to using the blocked domain feature. It has been hard to use Yahoo for our more expensive terms without it.
12:41 am on Oct 2, 2007 (gmt 0)

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Been waiting for this for a while.

I was at a Yahoo Traffic Quality Summit this past summer and they told us this was in the works, planned for launch in "September, Fourth Quarter 2007" Which I wondered about because the Fourth Quarter doesn't start until October. Anyway, let's hope it starts in October.

2:16 pm on Oct 2, 2007 (gmt 0)

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Will there be a report available within the YSM UI that will give us the domain information at the account/campaign/ad group level? Or will we have to use 3rd party analytics reports to determine this information for ourselves?
11:58 pm on Oct 4, 2007 (gmt 0)

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Why only up to 250 domains? will we ever be able to run on Yahoo.com only?
6:13 am on Oct 5, 2007 (gmt 0)

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Does this include domains that are considered "search partners"?
10:12 am on Oct 6, 2007 (gmt 0)

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Pete: what I really need is not so much to stop my ad appearing on a bad site, but to be able to block clicks from bad IP addresses. Never mind where the clicks come from, it is the false clickers that are my main problem - I very quickly find out who they are but it is very frustrating sending message after message through the 'help' system but getting no reply for ages, by which time I'm ready to can the whole project. Give us the ability to block clicks from those addresses that we reasonably suspect to be false - sure you'll lose some income at first but we'll simply bid higher because our conversion rates will be higher, and we'll be able to concentrate on putting up good sites and setting up mutually profitable programmes instead of having to check the authenticity of every click. Most of us are professionals, we know where the bad guys live.
9:34 am on Oct 9, 2007 (gmt 0)

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Is this just a US tool or a global one? Fraud is rampant on some campaigns that I manage here in the UK, so I'd dearly love to use this.

Also, I second Superclown2; let us block clicks by IP address too.

12:38 am on Oct 12, 2007 (gmt 0)

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YahooPete could you tell us which countries this feature is launching into? I'm hoping it's not going to be US centric.
4:07 pm on Oct 12, 2007 (gmt 0)

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Hi fordo23,

Thanks for your question.

Initially, Blocked Domains will be available in the US and Korea. We plan to roll out Blocked Domains in other markets next year.

I’ll keep you posted. Feel free to contact via private message if you have any other questions.

All my best,
YahooPete

4:39 pm on Oct 15, 2007 (gmt 0)

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Is this feature live yet?
 

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