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One account I look after suffers terribly from bad partner traffic, so much so that I actively lower bids so that I am not in the top 5 for certain keywords.
Sure you can submit your logs and claim some money back for suspicious traffic, but this takes time...and as we all know time is money.
I would spend a lot more money with YSM if the quality of their partner traffic was a lot better...so come on YSM allow us to exclude partner sites...
With the resources that the SEs have got click fraud on a large scale is easily detectable and leaves the perpetrator open to severe civil/criminal penalties. I shouldn't imagine it's easy to become a search partner so anyone who went to all that trouble and then got involved in an easily detectable fraud would have to be nuts. Let's face it, the biggest victims of click fraud are Y!, G and MSN, it potentially threatens their entire business model.
Google adwords recently provided a tool to see the URL's of the content partner that clicks through to your ad.
You can block specific search partners on the Campaign level.
Go to " ¦ Edit campaign settings ¦" you should see an item
" Site Exclusion". You can exclude any site here.
adwords has a new report
"Placement Performance Help
View performance data for sites where your ad was placed."
which will identify the URL that the click originates from.
Additional information about the site exclusion feature:
This feature is available only to advertisers who are opted in to the content network or using site targeting.
You can exclude websites at the domain (www.example.com, example.com), subdomain (topic.example.com), or path (www.example.com/stuff) level.
The content network is continually evolving and growing. As a result, we can't provide a list of all sites which are eligible to show your ads. By using this feature you can simply filter unwanted sites in case they are or become part of the content network.
You may edit your list of excluded sites at any time, and as often as you like.
You can also now block content partner sites with Yahoo up to a max of 250 sites.
With Google, you can also block their search partners and only get traffic from Google.com by selecting "Google Search" rather than "Google Search Network". Unfortunately this also blocks good partners like AOL.
I really wish the search engines would stop assuming that traffic from domain partners is as qualified as search traffic is. Really these sites should be part of the content network as for qualification purposes they provide the same type of traffic.