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In the 'Reports' on 'Ad Performance Report'. Include the Title, Description, Display URL & Destination URL lines (at least an 'option' to ad those in. An ad name doesnâ€™t mean a hell of a lot without seeing the ad content alongside the stats.
In the 'Reports' on 'URL Performance'. Allow extended period of time broken by day. Currently you have to run everyday individually and extract - MAJOR time waste. Google does provide this function.
In the 'Campaigns' & 'Adgroups' summary charts, include metric options 'CPC','CTR' & Average Position. And also Weekly and Monthly charting increments of all the metrics.
Option to include 'Alt text column' in the live interface alongside the keywords.