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Today, Yahoo took control.
Yahoo took control of online advertising exchange Right Media. on Thursday, giving the slumping Internet portal a head start on rivals Google and Microsoft in a heated race to build more powerful marketing vehicles.
The Sunnyvale, Calif.-based company is counting on its nearly $700 million acquisition of Right Media to help sell more Internet ads that rely on graphics and other visuals — a format expected to become increasingly popular as companies promote brands online instead of television, magazines and newspapers.
Yahoo! Takes Control of Right Media Today For $700 Million [usatoday.com]