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CTR Change, Older news

Changes since april 07

5:32 pm on Jun 5, 2007 (gmt 0)

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In doing some deep analytics, i have noticed that on april 6th of this year, for no apparent reason, my CTR for one of my campaigns dropped 50%, and has remained around that for quite some time.

The odd part, is that CPC, CVR, and Position have remained roughly the same.

Could a few new advertisers in the space have made THAT drastic of a difference? Has anyone seen anything similar in that time frame.


11:59 pm on June 5, 2007 (gmt 0)

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It is possible. So many factors hard to tell.

If the number 1 spot was using a really bad ad, but then changed it, they could be taking a lot more of the traffic now, that was filtering down to you, for example.

10:11 am on June 11, 2007 (gmt 0)

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You should have a detailed report. It could be possible that only one keyword (or a few) has much more impressions, and the others remained at the same level.

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