Welcome to WebmasterWorld Guest from

Forum Moderators: werty

Message Too Old, No Replies

Yahoo, Comcast Sign Online-Ads Agreement

2:17 pm on May 2, 2007 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
votes: 588

Yahoo Inc. plans to sell online-video and display ads for the Web portal of Comcast Corp., the country's largest pay-television provider, under a multiyear partnership announced Monday.

The deal ends speculation about whom Comcast would choose for at least some of its Internet-advertising services as the cable giant aims to generate more revenue from the Web. Comcast hasn't decided yet on a partner for its online-search services as an existing pact with Google Inc. is set to expire.

The Yahoo deal underscores the Comcast's commitment to become a destination for Internet as well as television content. Its Internet business could bolster Comcast amid worries TV and film producers will bypass television distributors altogether and pipe content directly to the Web.

Yahoo, Comcast Sign Online-Ads Agreement [marketwatch.com]


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members