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During setting up Yahoo PPC account I'd come across this---->>
"Your market for this account : United States and Canada** "
Does that mean that my ads only showed up in the US and Canada. If I want UK and Europe market then what is the solution?
Yahoo is different to Google. You need to go to each individual country to set up an account, do it in the currency of that country, and follow the editorial guidelines for that country.
Here is the link to the list of international accounts offered: