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Why I dumped yahoo adverts

Why I dumped yahoo adverts

     
2:18 am on Mar 23, 2007 (gmt 0)

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I had overture or whatever they call it now set to not subscribe to there content network. Without warning all of a sudden I started seeing scraper sites using yahoo ad content appearring SERPS using my adverts in there content from yahoo. So I told yahoo to go away permanantly.
1:21 am on Mar 26, 2007 (gmt 0)

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You canceled Yahoo advertising because someone was scraping Yahoo Serp listings and your add got scraped by a dumb scrapper as content?

What exactly do you think Yahoo can do about that?

How is that a good reason to stop advertising on Yahoo! if it was making you money?

3:19 pm on Apr 6, 2007 (gmt 0)

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I've got an idea. How about they honor the wishes of the advertiser? If an advertiser is simply not interested in having their ads appear anywhere but on search engines, don't create contractual loopholes and mandatory "Domain Match" programs that force them to emblazon their company name and identity on scraper sites and typosquatter parking pages. Sound like a solution?
3:41 pm on Apr 6, 2007 (gmt 0)

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While Yahoo! does toe the line with some of its policies, this truly sounds like something outside of their control. Scraped content is a problem that can happen to any search advertising network.