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I think you have not used Yahoo! SEM for a long time. Plz update your self as there has been a hell of changes. Like:
1. Quality Index.
2. Ad Position based on quality and not just CPC.
AND NO TOOLS AVAILABLE FOR DETAILS REGARDING BIDS AS YAHOO! HAS STOPPED REVEALING THE BIDS.
The quality component makes the bid tool obsolete, and showing actual bids would make it easier to deduce their quality algorithm, in turning making it easier to game the system.
The Overture bid tool was great for estimating the potential size in dollars of a keyword-market. Now that all big PPC programs have moved away from auctions, does anyone have other ideas on how to come by a decent estimate?