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We can spend 50x as much on Google than we can Yahoo, and that's even with the Google Quality Score in place!
Yahoo just doesn't want our money.
However, so many legitimate words are declined, often for reasons that make no sense, that it is simply hard to understand nor take the declines seriously.
They really have a lot of work to do on this front. Because I can gather no rhyme, reason or consistency, the only reasonable thing to do is re-submit. Which ultimately works, which makes the whole process all the more befuddling.
Hopefully when the Panama system is totally rolled out this problem will be addressed in some way.
Yahoo are shooting themselves in the foot really. A good example of this is some keywords I submitted which had city names in. Just because some of them dont have searches doesnt mean they wont in the future. Doesnt bother me, if Yahoo dont want the money I wont give it to them.
I have complained repeatedly about a competing ad that is a complete scam. They have been reviewed and removed in the past several times. However, this time they decided to leave the scam up and remove my listings. I am fed-up with their editorial process and the lack of concern of the managers there. When I called up furious about this I was told "Yeah, that happens sometimes. The person who complains will have their ads removed" ... WHAT! What kind of answer is that?!?
Yahoo has ZERO concern that their users are being scammed and advertisers are being cheated. For months these advertisers have been scamming Yahoo users and costing honest advertisers. Yet they are still showing their ads pending a review that may take "2 to 3 weeks." Two to three weeks? Spend 30 seconds and LOOK AT THE DAMN AD - THE SCAM IS EXTREMELY OBVIOUS!
I have had it! Yahoo should open a Google account and get a clue. While there they can look for me because that is where I will spending my time.
They really have a lot of work to do on this front. Because I can gather no rhyme, reason or consistency, the only reasonable thing to do is re-submit. Which ultimately works, which makes the whole process all the more befuddling.
It used to work but seems not any more. Once they've randomly declined or removed your certain keywords, they now consistently stick to the initial randomness.
And yes, seeing a whole bunch of lame ads actively bidding on the same keyword that was removed or declined based on some pseudo-guideline is beyond entertaining.
1) a LOT of the editors are "outsourced" (read offshore)
2) there is only 1 or 2 senior editors currently (they tend to handle resubmits of declined words).
If what I've been told above is true (which I tend to believe considering I've had lots of words approved at 4 am here in the US which seems an odd time for a US company), it explains a LOT of the issues with declined words, resubmit issues, etc.
