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I am used to the adwords technique to include all the 3 match types for every keyword and thinking how to implement the same technique in Panama.
Should I create Every ad group twice, once with Advanced match type, and second with Standard match type?
(So I can bid differently)
My aim is to drive as much traffic as possible but with decent ROI.
Also, I have noticed that even with Advanced match my ad are not triggered for all the plurals and misspelings, should I include those?
Would love to hear your suggestions.
cpcking.
Should I create Every ad group twice, once with Advanced match type, and second with Standard match type?
(So I can bid differently)
Unfortunately, in Yahoo, you cannot bid separate amounts for Advanced vs. Standard Match. Per keyword, you must either opt-in to Standard Match (alone) or to Advanced Match (which includes Standard). Each match type version is not a different entity like it is in Google.
Also, I have noticed that even with Advanced Match my ad are not triggered for all the plurals and misspelings, should I include those?
You may have to add misspellings, but - in Yahoo - plurals should all be covered. In fact, Yahoo doesn't recognize singulars and plurals as different - making submitting both redundant... not sure why your ad would show for one and not the other...
My aim is to drive as much traffic as possible but with decent ROI.
Amen.
