Who will buy GoTo?

[minnapple]

Owning the advertising on net means power even without profitability.

I see a buy button on their head.

The question is who the buyer will be.

Make your prediction.

[Billythekid]

AltaVista

[littleman]

I see all the major players going with a home-grown version of goto's model and goto imploding.

[Jaguar_Joe]

Someone outside the SE biz, possibly a large ad agency or direct marketing firm who wants access to on-line ad/marketing buyers. They can make GoTo a profitable acquisition by cross-selling.