Yahoo Takes Mobile Phone Advertising in 18 Nations

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Yahoo Inc. said on Sunday it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.

The Internet media company has begun offering its brand advertising to reach mobile phone users across markets in Western Europe, South Asia and the Americas, capitalizing on its prowess in supplying Web advertising to computer users.

Yahoo Takes Mobile Phone Advertising in 18 Nations [today.reuters.com]