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What is the equivalent of {keyword} on Yahoo?

   
8:00 am on Feb 13, 2007 (gmt 0)

5+ Year Member



Hi,

On google you can put {keyword} and it will replace that with the keyword that was clicked on. How do you do this on Yahoo?

Thanks

8:10 am on Feb 13, 2007 (gmt 0)

10+ Year Member



same same
3:50 am on Feb 14, 2007 (gmt 0)

5+ Year Member



It's almost the same as per usage.

But yes it is more similar to MSN dynamic insertion. As in New Yahoo Search Marketing (upgraded account) you can have dynamic keyword insertion in the description also.

Well that helped me when I was into a project which has name of products to see on. I used dynamic keyword insertion or as you know: {KEYWORD:Default Text} in my title and description..... Hmmm it seems to be working for me.

Try on!

7:40 pm on Feb 14, 2007 (gmt 0)

10+ Year Member



Unfortunately, there is no keyword insertion within the URL for tracking purposes.
6:37 pm on Feb 15, 2007 (gmt 0)

5+ Year Member



Unfortunately, there is no keyword insertion within the URL for tracking purposes.

But they do have some kind of advanced tracking feature where you can use it and it appends that data to your url and you can pull the OVKEY string and get the keyword used. They also pass some other data too.

It has seemed to survive the upgrade with Panama as I am still getting the data and I started using it before the change.

I actually prefer this more, because you don't have to change your actual url/ad to make use of it.

5:56 pm on Feb 19, 2007 (gmt 0)

5+ Year Member



We were told that all the old tags will contiue to work:
ovkey
ovraw
ovmtc

In title and descriptions it will work just like on adwords {Keyword:alternate text}

4:33 am on Feb 22, 2007 (gmt 0)

5+ Year Member



Well by making "tracking url's on" I think you can track your ads and keywords.