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A Long-Delayed Ad System Has Yahoo Crossing Its Fingers

Panama phase 2 provides new ad-ranking algorithm



7:37 am on Feb 5, 2007 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

from ny times [nytimes.com]:
Starting around 3 p.m. Pacific time on Monday, a group of Yahoo executives will begin shuttling among three “war rooms” at the company’s search marketing unit here.

They will be scrutinizing an array of moving charts and graphs projected on walls and checking with a team of 30 to 40 engineers for any signs of trouble as Yahoo flips the switch on a new search advertising system.

The much-delayed ad system, known as Project Panama, is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing and incredibly lucrative business that Google dominates. As such, Panama is the most important new product for Yahoo in years.

apparently they ran some west coast testing on thursday morning with "good" results...


11:59 am on Feb 5, 2007 (gmt 0)

5+ Year Member

Thanks for posting...
Fish Texas


3:37 pm on Feb 5, 2007 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

I have been updated and running for a month now. There are issues as with all upgrades it will take time.

My know major issues that need addressing ASAP

1-A real time balance and clicks is a must. I don't know Yahoo's time difference (spend to publish) and have asked several times without an answer. This just makes click fraud that much harder to detect and stop without real time numbers or close to real time numbers.

2-If I set an account spend for the day that should be it period not this average junk were it is impossible to set a limit.

If yahoo would fix, and they can just chose not to fix, this time lag this would be a huge boost to getting close to Google.

I can set a spend limit on Google it may go over a couple bucks but that is all, I can see the day clicks spend keywords being hit etc.

Yahoo are your war rooms generals listening.


6:54 pm on Feb 5, 2007 (gmt 0)


The following message was cut out to new thread by engine. New thread at: yahoo_publisher_network/3243395.htm [webmasterworld.com]
6:58 pm on Feb. 5, 2007 (utc 0)


8:48 pm on Feb 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We have been using it for about three weeks now, and its much better but still well short of the usability of Adwords. One thing to watch out for though is when they ported over our stuff from the old to the new the content match bids were wrong, some of them were over $2.00/click when they should have been like 10 cents, or even turned off. So once your up and running check the content match bids right way.


8:15 am on Feb 6, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Maybe they should consider spending some of this time/money on customer service...

I don't care what the 'interface' looks like if I'm paying for crap clicks to their 'partner' websites.


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