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Panama- Explain Match types

Specifics?

     
7:42 pm on Feb 8, 2007 (gmt 0)

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I am trying to figure out match types with yahoo (panama). How general is the standard match? It seems as if it is vaguely described, encompassing whatever Yahoo wants. Is there a way to get EXACT match the way google has so that only keywords that are exactly entered trigger an ad?
8:14 pm on Feb 15, 2007 (gmt 0)

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That would lower Yahoo revenues thus it is not available.
2:27 am on Feb 18, 2007 (gmt 0)

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Match Types in Panama are no different from the way they were in the old system.

From the Yahoo Resources Center at:
[help.yahoo.com...]

The Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations of your keywords and common misspellings of your keywords.

The Advanced match type displays your ads for a broader range of searches relevant to your keywords, titles and descriptions and/or web content. If you use the Advanced match type, and to help maximize the relevancy of your listings to search users, make sure you take advantage of Excluded Words, which are words or phrases that prevent a listing from matching a search query.

They don't always catch common misspellings so you should submit them as you think of them, as misspellings can generate good conversion rates. You sould also submit all singular/plural/misspelling variations of your terms to Google and MSN as their exact match doesn't catch these.

Cheers, Mary

3:13 pm on Feb 19, 2007 (gmt 0)

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If I am not mistaken, the standard match type displays for more than exact matches to your keywords, as well as for singular/plural variations of your keywords and common misspellings of your keywords. That is the problem as it is very hard to target bids properly
10:42 pm on Feb 19, 2007 (gmt 0)

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As far as I know (and I have been working with Pay Per Click accounts since 1998 and was an early GoTo.com employee) Standard Match displays your keyword only on singular/plural and mispelling variations of the same keyword phrase.

I have never seen it do other than that and we have run thousands of keyword campaigns on Yahoo.

If you can provide some examples where you have seen that was not the case I can check with some of my contacts at Yahoo and see if there is a different understanding.

Thanks, Mary

3:12 pm on Feb 20, 2007 (gmt 0)

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From the YSM web site:

The standard match type displays your ad for exact matches of your keywords, including the following:

1.Variations in case.
2.Singular and plural forms of the keyword.
3.Common misspellings of the keyword.
4.Topics relevant to the keyword.
5.Topics relevant to your titles and descriptions.

It really becomes difficult to bid properly when Yahho has such a broad range of criteria for display. I think they are making a big mistake.

8:52 pm on Feb 20, 2007 (gmt 0)

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What link are you referencing for the following info?

------------------
From the YSM web site:
The standard match type displays your ad for exact matches of your keywords, including the following:

1.Variations in case.
2.Singular and plural forms of the keyword.
3.Common misspellings of the keyword.
4.Topics relevant to the keyword.
5.Topics relevant to your titles and descriptions.

It really becomes difficult to bid properly when Yahho has such a broad range of criteria for display. I think they are making a big mistake.

10:06 pm on Feb 20, 2007 (gmt 0)

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This is the link on YSM defining match types:

[help21.marketingsolutions.yahoo.com...]

2:41 pm on Feb 21, 2007 (gmt 0)

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see the glossary for standard and advanced match types:
[searchmarketing.yahoo.com...]
[searchmarketing.yahoo.com...]

i think they made a mistake in the link you provided, they're talking about understanding whihc ads will show and they added points 4 and 5 mentioning your ads are subject to relevancy requirements... we expect just a strict definition of how standard match works in the "understanding match types" explanation, but they're saying that relevancy also plays into the matching algo, which we understand... in the link you provided, read the advanced match details about suede shoes and you'll have to conclude they've erred in their points describing standard match. i have tested my standard-only matches in panama and found them to behave like points 1,2,3 - cases, plurals, misspellings - but not "related topics" (which can be construed as synonyms or as someone adding relevancy details to the discussion we expect to be more narrow covering just matching algo stuff, not relevancy filtering).

they need to clean up their guides to avoid confusion.

standard matches are just cases, plurals/singular vars and misspellings.

3:01 pm on Feb 21, 2007 (gmt 0)

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Rhinofish,
Sorry to differ from you, but I have tested standard match and, indeed, it is broader than exact,etc. Also,
I spoke with someone in Yahoo support who indicated that standard match was broader than the exact, etc.

I would love to believe that standard where as narrow as you describe. Can we get some definitive information from Yahoo?

 

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