Forum Moderators: open
I got a whole bunch, but I'll start with just three:
* Within the interface, the ability to delete keywords, ads, etc. via the search results screen - right now, from the results one must navigate to each keyword, ad, etc. in its respective ad group in order to delete it
* Ability to sort within the Editorial Status tab (by keyword, campaign, ad group, submitted / reviewed date, etc.)
* Within a campaign, the ability to set unique bids for multiple ad groups -- on one screen. Check mark all that you'd like to change, edit 'em all...
Anyone else?
When changing the date range, it often doesn't work properly. As easier way to select and apply custom date ranges.
More explanation about total stat tracking and its implications.
Fix the dynamic insertion display bug. When saving an ad with dynamic insertion, when one edits the ad, it's often in a different format than inputted.
Since quality score is at the keyword/ad intersection; show that quality score. What you're showing now is the ad quality score as it relates to all the keywords in an adgroup - this isn't that useful as one doesn't know what keywords are affecting that quality score.
Ability to only target Yahoo.com and not it's search partners - or at minimum, the ability to exclude certain search partners.
Easier way of understanding your accounts timezone, how it was put in that timezone, and how to change it.
I'm a big fan of the user type (permission) settings by login. Please let us see which logins made which changes.
2.) Show the dynamic keyword insertion tag when displaying the ad text in the ad group view, or within the Ad previews.
3.) If the alt text is capitalized, apply this capitalization against the dynamically inserted keywords in all instances. Right now, it's sporadic... sometimes capitalized in titles, but not in the descriptions.
When searching for a keyword, it's frustrating having to search for the sometimes difficult-to-guess canonicalized version.
I suppose there will be an end of month statement, but if its anything like the old system it will arrive at some distant and variable point in the future - not any use for me doing my end of month credit card expenses.
This was always one of the difficult things about Yahoo ads - why such a difficulty getting receipts for payments?
When changing the date range, it often doesn't work properly. As easier way to select and apply custom date ranges.
Agreed! At present, they default to some bizarro time period instead of reverting to the last time period selected - which I'd say is the preferred logic - which is also how Google does it...
If anyone was at SES Chicago this year, I asked that very question to one of the Yahoo bigwigs during the Meet the Search Ad Vendors session and was promptly blown off with "well we have a lot of things we'd like to do, but we needed to relaunch the aging platform first..."
May be one day...
Ability to exclude "parnters" and only run on Yahoo.
This definitely has to be the number one priority! I have Yahoo accounts across a number of industries. Bid levels are dropping across the board because of the dodgy traffic from Yahoo partners. Yahoo needs to axe these partners before we all go off and spend all our budgets on Google and MSN!
We were bidding on both 'short phrase' (low bid) and 'short phrase product' (higher bid), and dropped the first because it wasn't converting well. Now our product keyword is showing up under searches for 'short phrase' (on Yahoo itself) at the higher CPC. That is not a plural or a misspelling, which are the only two additions it claims it will match for you.
* Dynamic insertion within the landing URL
* Ability to add more than 20 categories
