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The one thing I liked about Overture vs Google Adwords was the fact that the bidding system was transparent. Even though only around 20% of my clickthroughs came from Overture, my preference for their system made advertising with them worthwhile. Since Yahoo took over, my clickthroughs have diminished to the point that YSM not worth the hassle for me, especially considering that the cost of ads will definitely increase. I am switching to MSN and will continue Google of course.
only around 20% of my clickthroughs came from Overture
sad, since I was pretty happy with yahoo until I was electronically raped by someone yahoo is in bed with!
Question for yahoo... if you are splitting the revenue with partners that are ripping off the hand that feeds you is it OKAY?
It's worth mentioning that I've been opted out of content match from day one and receive(read: pay for) hundreds and hundreds of non-converting visitors from "Domain Match" every month.