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Forum Moderators: werty
I find it hard to believe that Yahoo finds these sites appropriate for "Sponsored Search", and I don't want my ads on them. Is there any way to advertise only on Yahoo?
Equally strange, I can't find my ads on Yahoo at all. I'm logging every click and the referring page, but when I view the Yahoo search results pages for the terms I'm supposedly getting clicks from my ads aren't there. I've tested dozens of terms at various times of the day. My Yahoo dashboard says my average position is 3-5 for all of these terms, so I don't understand why I can't find them. Am I going crazy?
This account is only a few days old, but if they are reporting that my average position is 3 for term X surely I should be able to see my ad near that position when I search for it, right? I set my daily budget at $5k just to make sure my ads are shown as much as possible ...
[edited by: werty at 9:02 am (utc) on Jan. 30, 2007]
[edit reason] Removed URLs - please see TOS #13 [/edit]
They have loads of bad affiliates. I get plenty of clicks from some of the sites you mention. You can complain to Yahoo, and if you can show multiple visits from the same computer, that will help your case. YSM gives a large percentage of our spending back as refunds, although they never actually tell us which clicks we are getting refunds for.
Still, you have to live with bad affiliates if you advertise with YSM. We had a similar thread to this a few months ago; it disappeared. I suspect Yahoo applied pressure to have it deleted.
So they don't have some way for an advertiser to only advertise on Yahoo search? That's insane.
Come on Yahoo, play fair or people will be dropping you like a stone.
Yahoo! will give search feeds to various partners who in turn will sell those feeds to almost anyone they want. It has caused their network to become ridden with click fraud. I've only seen it get worse and it seems like our weekly click fraud report that we turn over to them gets larger and larger each week.
I'm not sure if this has anything to do with their poor financial numbers of late, but it is clear they are looking for the quick buck over the quality of traffic for their advertisers.
The big problem comes from layer upon layer of 'partner' networks.
Yahoo signs deals with company A
Company A isn't quite as choosy and signs a distribution deal with company B
Company B has even worse quality control than company A and signs deal with company C
This can continue for many layers. What you end up with is Yahoo inheriting 'search partners' that they would never accept directly (think of how secrets spread, you may tell a good friend something in confidence, then they may tel someone they trust... at some point someone you don't want to know the secret will find out).
In theory they should be able to deal with it by getting company A to sort it out, but Company A needs to chastise Company B etc. If 100% fraud is happening at level 5 then it's maybe only contributing 1% to the click fraud rate at level 1, and no-one at level 4 gets reports on their fraud rate, nevermind good enough reports to boot offenders.
We are part of the YSM search network, having had our site reviewed by Yahoo staff. We don't do massive volumes in comparison to some others, but we still implement our own click fraud detection measures so we can anticipate revenue and flag issues. It's quite simple to spot issues if you control the traffic, but it can become a nightmare if you build a 'partner network' (which we don't - yet).
It's a tricky issue to deal with if you only have a few major partners, unless you want to risk losing them. I think Yahoo are still reeling from losing MSN clicks, hence don't want to rock the boat. It's a very short-term stance, and one that they may regret.
If things don't get resolved ASAP I will have to pull the plug on Yahoo...and I know many others feel the same way...
come on yahoo, sort it out.
I've been seeing more junk from YSM too and now I know I'm not the only one seeing this.
This is just plain foolishness.
Pls be specific. Mods, does this really happen?
another thread refers to the dilution of a network with content like junk sites as "distribution fraud"
quantity over quality just isn't going to cut it.
yahoo has to know it is skating on thin ice.
I can understand it has to put all that inventory somewhere, but hey, if they are junk sites, this just has to stop.
I guess that is their loophole. I'm going to ask them to opt out of this domain matching crap, but I'm not going to hold my breath for it.
One of the keywords used to attract many bidders and bid values of £1.50 to £1. Now there are four bidders and bid values of less than £0.15! I think that says something...
No reply from Yahoo either yet...
I've already asked to be opted out of Domain Match and was told that I do not have that option. As a result, my company now PAYS to have our name on typosquatter domains and other domain squatter sites who send us an amount of traffic that would lead anyone to wonder what blackhat tactics they're using to drive so much traffic to their domains in the first place. If you manage to get a different response from them, please post it here because I've been asking to opt out for MONTHS now.
They do credit you back the money (as "good faith"), but it is a hassle to do it every single week. It's unfortunate that they don't care about their advertisers at all.
Sorry, it's just not so.