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Panama vs Google

What is most likely ratio



3:16 pm on Jan 24, 2007 (gmt 0)

10+ Year Member

Soon, with similar ad placement algorithms, what should one expect cost per campaign as a ratio of Yahoo to Google. I am assuming equal competition and equal ad quality on each network.
For example, should you expect Google 80% and Yahoo 20%. What are others thoughts!


6:32 pm on Jan 30, 2007 (gmt 0)

10+ Year Member

I expect my Yahoo spend to be 10% to 20% of my Google spend and MSN spend to be 50% of my Yahoo spend.

Tends to work out over dozens of product areas.


4:20 am on Feb 4, 2007 (gmt 0)

5+ Year Member

I spend:

68% Google
25% Yahoo
6% MSN


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