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Do you have any idea how these ads get in there? Do Yahoo get ads from other places to supplement their advertising results?
The specific example I was looking at is when searching for "jessica alba" on yahoo (with a USA ip address) and searching for "jessica alba" on overture.
Where do these extra ads come from?
Search: Red County Widgets
Match 1 - Red County Widgets
Match 2 - Red County Hotels
Match 3 - Widgets
Beware of 'partial match' as we have many gorgraphical terms which are only supposed to show for 'town widget' but actually show for 'widget'. This is replicated over many advert groups, and it often picks a different town to use as the 'generic'.
Sneaky at least...
Funny thing is that if we actually bid on the general word with the ad they're showing, they'd probably remove our ad because it isn't specific enough to the keyword. The Yahoo editorial rules are completely screwed up. I was hoping it would get better with Panama, but it only seems to have gotten worse.