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So I was sort of right here:
According to the notice some terms will have a minimum bid of £0.05 while others will remain at £0.10.
We have definitely had 5p clicks without needing to change bids, so it looks as though much less work is required than we though to see immediate benefit.
Is there a support group for has-been search engines? If there were, it might look something like this:
Yahoo: Hello, my name's Yahoo and I'm a has-been search engine.