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How long before impressions/clicks stop?

Turning account off takes how long to be effective.

     
8:54 pm on Jan 9, 2007 (gmt 0)

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Am still waiting for a response from YSM then I realized when the answer comes it probably won't be a direct answer to my question. So, I'll ask the experts here.

It seems to me in the past I had read that their is a looooong time lapse between turning your account off and it actually taking effect.

So, your experience? I have my non-Panama account set for unlimited traffic.

I turn my account on. How long before impressions start?
I turn my account off two hours later. How long before impressions stop?

Any guidelines exist? Rough estimates?

11:09 am on Jan 10, 2007 (gmt 0)

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If it's anything like MSN adcenter it'll be 2-3 hours. I paused my account yesterday, went back 2 hours later and the spend was still increasing - cue slight panic on my behalf! Spoke to them and they confirmed it takes 2-3 hour.
6:18 pm on Jan 10, 2007 (gmt 0)

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I wish it was as straightforward as that.

If Yahoo's system is slow, expect it to take longer than 2-3 hours for your listings to either appear or disappear.

Good luck in trying to time it!