New Yahoo Sponsored Search

Anyone still using bid management software?

[talismon]

We just made the switch today to the new Yahoo platform and its actually a really cool interface. There were some issues with the transition, nothing ever goes smoothly over there.

Anyway, we are using AtlasOnepoint for bid management with the old system but I no longer see any need for it as I dont think it can bid to position anymore. Has anyone else made the switch and noticed the same thing?

Forget about trying to get in touch with anyone over there, they never answer the phones!

Thanks!

[beesticles]

Yahoo Panama really is the death of old-style bid management tools. Now all of the major SEs use an opaque bidding system. The only useful technologies are those that can build statistical models of bid landscapes and optimise the campaign accordingly.

[ebtbaby]

OMNITURE

I always try to put their name anywhere I can.

I switched to OMNITURE 4 months ago and I haven't made this much money since the start of the internet.

The bid rules, the reporting, the well ... the everything!

Total knowledge of my business I never had any clue of before.

[omniture.com...]

[jam2005]

I use Omniture also. They are setup for the new platform.

[UnitedRigo]

Talismon > And you do not think that those bids will change over time? Will you be checking the bids daily to see if you are over-bidding or under-bidding?. I think with the new YSM it is more important than ever to have automatic bidding to stay in the zone.

Also, IMHO it seems that some of their suggested bids are inflated. I have some obscure keywords with very high suggested bids. Those same keywords had much lower bids only a few months ago with the old YSM. It also seems that I am 'chasing' postions with perhaps only myself bidding myself higher. If anyone else has noticed something similar please let us know.

[ItsAllBallBearings]

is omniture a realistic solution for the small to mid size business?

The fact that there is no pricing info on their website tells me that its more an enterprise level solution and thus brings a hefty price tag with it.

[shorebreak]

EBT,

I humbly submit that you have no idea what you're talking about when it comes to Omniture's search management product. In fact, I know that to be true. If you actually knew anything about it, you'd know that it's incapable of

a) modeling historical and actual impression/click/cost/revenue/margin data on both Google AdWords and Y!'s Panama system; and

b) using that data modeling to inform *and automate* better keyword management decisions.

Yes, the product interfaces with Y!'s search API, but interfacing with the API and actually being able to optimize (meaning: get more ROI) are two entirely different things.

-Shorebreak

[AtBatt]

i think EBTbaby is an Omniture rep ; )