Does anyone know how Yahoo! Search Marketing's keyword mapping works? It seems to be totally random in my experience. For instance, if you have a keyword that is sometime used as one word, but other times can be used as two words, yahoo's keyword mapping seems to be very inconsistant. It would be nice if there was some sort of standard logic to this, but this does not seem to be the case. Anyone have any experience with this or suggestions? Otherwise it seems as advertisers we just have to try every keyword combination and see what happens. :)
Thanks in advance.
