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Bid on CEO's name links to an inflammatory review.

     
7:12 pm on Dec 20, 2006 (gmt 0)

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My client found his name as a sponsored link which lands on a slanderous article. I called Yahoo, they compared this to all the people bidding on britney spears, and stated that it's not against their TOS. Their suggestion was to pursue arbitration. I researched the offending site, arbitration isn't going to happen with this guy.

Are we helpless?

12:32 am on Dec 25, 2006 (gmt 0)

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You are likely to have better luck going after the site holder directly. What you are talking about is not a violation of their TOS. So unless you can get the guy to actually stop publishing the material, there is probably not much you will be able to do.
1:10 am on Dec 25, 2006 (gmt 0)

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I had something similar happen to my clients name. Trademarking is something that I suggest if possible.
9:23 pm on Dec 28, 2006 (gmt 0)

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It would actually be libelous. Not slander. And if it is TRUE libel, simply sue them.
11:42 am on Jan 4, 2007 (gmt 0)

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Trademarking is something that I suggest if possible.

Trademarking a name, Good Luck! unless your Robbie™!

And if it is TRUE libel

can you have TRUE lible? lol, nice chiose of words!

my two cents, there is nothing you can do!