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Here's a long (but hopefully helpful) explanation to help you create an ad with an inserted keyword:
1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2.Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4.Click the Create New Ad link. The Create Your Ad page opens.
5. Decide whether to insert the keyword into the title or the description of the ad.
6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert Keyword link below the text field. {KEYWORD: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.
7. Enter the URL and ad name for the ad.
8. Click Save Changes.
9. In the Ad Group Details page, find the related keywords in the keywords tab.
10. Click the keyword link. The Keyword Details page opens.
11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.
12. Enter the alternate text to display.
13. Click Submit.
YahooSarah
It was really helpful.
[edited by: Mbwto at 4:37 pm (utc) on Dec. 20, 2006]
Most ads go online shortly after submission, usually within minutes. However, ads that contain any sensitive content (e.g., ads relating to online gambling, pharmacies or adult content), require additional time for review and processing.
YahooSarah
In the bulk upload spreadsheets, what's the proper formatting for keyword alt text?
Dave.
A couple follow up items.
Davewray- Yes, the explanation posted above is for the new platform. If you are a current advertiser, you can request to be upgraded here:
[advision.webevents.yahoo.com...] We will try to accommodate your request.
If you aren’t a current advertiser, you can start a new account here: [signup.marketingsolutions.yahoo.com...]
eWhisper- In regards to your question: In the bulk upload spreadsheets, what's the proper formatting for keyword alt text?
Similar to the online ad submission/edit process, advertisers should use {KEYWORD: DEFAULT_TEXT} in the title/description where they want their keyword to appear. Specifically to the bulk upload tool, advertisers should then fill in a column specified for alternative text. This column must be filled out for each row in the spreadsheet with the component type specified as keyword.
Hope that helps.
YahooSarah
Thanks in advance..!
