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Yahoo! said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.
The search marketing software system, known by its code name 'Panama', has been available since October to existing Yahoo! customers, and this week is being made available to new advertisers who sign up for a Yahoo! advertising account.
Yahoo! Offers Panama Ad System To New Customers [pcpro.co.uk]