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Panama Ad Length on Yahoo

Panama Ad Length

12:57 pm on Dec 10, 2006 (gmt 0)

New User

10+ Year Member

joined:July 26, 2005
votes: 0

When you create ads in panama you create both a 70 character and 190 character ad. I have noticed when my ad is one of the top three on Yahoo it always displayed my 70 character ad. My competitors ads are all longer, but not a full 190. They appear to be about 120 characters. My assumption is they are not on panama and are using some grandfathered in descriptions. Will this change in January, when everyone migrates? Or is there something I can do to get longer ads to display?
3:44 am on Dec 11, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 18, 2005
votes: 0

Don't use a period. Make your sentence breaks with something like a dash. When Yahoo sees a period it truncates the remainder.