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We code all ads and words to have an identifier at the end. So the URL looks something like this:
I opened my logs to investigate the 404 errors. The weird thing was that the URLs had spaces in them. So in my logs they looked like this:
I immediately went to my account to look at the specific word (the code tells me that). The ad was fine. No spaces in the URL.
So I tested the ad itself by searching the word. Performed perfectly.
Next thought, these are probably bad bots/bad people. I started asking what each IP was. Some of them were bad (African RIPE network) but some of them were good (a prospect that filled out a form).
Help! I want to make sure people are getting to my page and I'm not serving up a bad page.