Elimination of Position, Cost, Top 5 Max Bids

did anyone read Yahoo's reason why?

[wolfgang]

Seems to me like they're taking the "less information for their advertisers is more revenue for Yahoo"

[poster_boy]

It's only for the next month or slightly more...

I think the primary reason is that those who have transitioned to the new system will not have this information (as it's not available moving forward), and those who haven't transitioned would have... creating a disincentive to transition and an advantage for those who don't transition...

i.e. If you're in the new interface and bid $x per click but can't see competitive bids and I can... i could bid $x - $0.01 and 'jam' you without your knowledge

[martinibuster]

Oh, this is groovy. :) Y

I transitioned to the new interface and now my bids aren't showing in the Overture Bid Tool- only those of my competitors who I assume have not transitioned.

[magicdan]

I noticed quite a few higher bid advertisers at the bottom end of the bid tool, maybe these are new accounts building up history that will replace the advertiser ordering in dec?

[DXL]

So what's my incentive to upgrade? I've read over everything that Overture sent me, and I can't see how any of the changes are going to benefit me as an advertiser.

Wonderful timing how Yahoo changes how advertisers have to bid right after they change their search engine algorithm and throw people who had enjoyed natural rankings several pages back.