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Panama and Search Partners

Can we control which sites ads are displayed on?

     
6:46 pm on Nov 14, 2006 (gmt 0)

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Does anyone know if the new Yahoo Advertising Platform allows advertisers to control traffic sources for sponsored search? For example, with Adwords I can specify that my ads display only "When users search for my keywords on Google." If Yahoo has something similar in the new platform, I'll be more inclined to upgrade sooner than later. I didn't see such settings in the preview, but I might have missed something.
6:58 pm on Nov 14, 2006 (gmt 0)

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It does not.
9:39 pm on Nov 14, 2006 (gmt 0)

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Thanks Murfman. That's really too bad. In my opinion, that is the biggest short coming of the Yahoo advertising platform. When I look at the referrers and page views from my Yahoo campaigns, I find that people that come from a yahoo.com URL view far more pages that people that come from their partners. So may of the partner clicks result in 1 page view which looks suspect. I would be willing to spend significantly more money on that channel if I was given more control.
9:51 pm on Nov 14, 2006 (gmt 0)

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That's exactly my problem.

In any given day 30 to 40% of my clicks are coming from South America with my "search only" USA program.

The only reason I have it is to cover Yahoo USA & Canada.

Yahoo, please allow me to choose USA & Canada for my USA program!