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Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said on Monday.
The Internet media company said it will start an initial public evaluation later this week in the United States of slimmed-down banner ads and similar advertising to the small, but growing number of users of Yahoo's Mobile Web service.
Yahoo To Test Image Advertising On Mobile Phones [today.reuters.co.uk]
An ad format like 'click an ad to directly phone-in the advertiser' can bring in large number of targeted leads for advertisers from the people who otherwise can't be reached by traditional media like newspapers. Potential for this thing is huge. Someone just have to bell this cat.