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yahoo bid landscape question

     
2:09 pm on Oct 20, 2006 (gmt 0)

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following from my previous post - the following listings are appearing on yahoo for 'airport', am i correct in assuming listing 7. is standard (exact) matched and 8. is advanced (broad) matched which is causing the lower max bid to appear higher - also would any other factors be involved in this?
thanks clyde

7.
Looking for Airport?
Fantastic low prices here. Feed your passion on eBay.co.uk.
www.ebay.co.uk
(Advertiser's Max Bid: 0.10)

8.
Gatwick Express - Airport Train
Gatwick Express offers high-speed travel between London Victoria and Gatwick Airport. Departures every 15 minutes and an average journey time of 30 minutes - 35 minutes on Sundays.
www.gatwickexpress.co.uk
(Advertiser's Max Bid: 0.86)

3:09 pm on Oct 20, 2006 (gmt 0)

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You are correct about the standard/advanced match theory.

How the advanced match listings are chosen isn't clear to me at the moment. I'm sure this has changed recently. The Quality index may have some bearing.

I'm not sure all searches are being filled in with advanced match and I've even seen some where only 1 listing has been added when similar terms have plenty added.

3:39 pm on Oct 20, 2006 (gmt 0)

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thanks mywifesays, so you're saying there is possibly a yahoo quality score with undisclosed rules involved? if i was advertiser 2 on my example i wouldn't be happy! Does anyone have any insight into this, i've had a search and found no information about this

cheers Clyde

4:41 pm on Oct 20, 2006 (gmt 0)

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Yes, Overture's lack of the equivalent of Google's phrase match is a big problem. You select advanced match and you've no idea where you're being listed.

If just the two match types persist when the new version arrives soon and standard match listings will not even have preference over advanced matched listings (http://searchenginewatch.com/showPage.html?page=3623527) then there will be all sorts of issues.

For example, how will they stop advanced match listings being displayed for trademarked terms?

 

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