Overture Tutorial

beginner

[tanya25]

Hello,
i intend to use Overture to increase traffic to my website, can you give me a short tutorial or some tips?
i'm new to this .

[briggidere]

one tip

don't... use adwords or msn instead.

we have pulled around 80% of our overture (yahoo) budget in the past 9 months. It seems to be getting worse and worse as time goes on.

[gauri]

Hi,

Even for me this the first time that i'll be using yahoo. however i have many question to ask, but at this point of time i'll ask only 2 question and hope i get some helpful source or link from here:)

1.Can i do A/B testing with the ad text?(with same keyword, the way we can do in google)

2.Is ad scheduling feature possible in yahoo? if yes how to start it?

So even i'm waiting for the tutorial.

[werty]

Tanya, they have some tutorials and tips located here:
[searchmarketing.yahoo.com...]

Gauri: 1- at this time you can not do a/b ad copy testing...every time you change your ad copy it has to go through editorial...which may not get approved the second time around.

2- at this time it is not possible.

But keep in mind that they are going to be releasing a new system shortly (called panama at the moment) which should have both of those features.

[gauri]

Hello,

Thanks a lot Werty for the information. Hope the new system starts soon so that it becomes easy to use yahoo.

Well the new system (panama) can be used by all of us or it will be available only to specific country?

thanks.