How do you know which keyword people searched to click on your advert?

Equivalent of Adwords {KeyWord}?

[1Lit]

How do we add the searched keyword to the URL? Is there are an equivalent of {Keyword} that Google Adwords employs?

I know you can enable tracking URLs with Yahoo Overture, but was wondering if there was a simple code we could ammend to the URLs.

Thanks.

[edited by: 1Lit at 9:57 pm (utc) on Aug. 24, 2006]

[hellraiser1]

in your log files there is a referal. almost all referals from serps and their search network have their keyword in the referral. If your good, you would create a mini program to fetch all the refer links for your yahoo ads and set them up on a page in your admin section so you can click on them and see how people are getting to your site. its fun and addicting to do so watch out

[1Lit]

Thanks hellraiser.

Is there are an equivalent of {Keyword} that Google Adwords employs? I have to ask here because Yahoo staff don't have the foggiest idea what I am talking about.

[peer_esv]

There are several tags you can insert:

{ovkey} gives you the keyword
{ovraw} gives you the actual search query
{ovmtc:E:B:C} gives you the match type. In this example if:
exact then E
broad then B
content then C

Cheers,

Peer Jakobsen

[edited by: tedster at 11:44 pm (utc) on Oct. 16, 2008]

[1Lit]

Thanks very much, Peer. You've been a big help.