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Broad matching vs Exact matching?

     
4:16 pm on Aug 3, 2006 (gmt 0)

New User

10+ Year Member

joined:Jan 22, 2004
posts:18
votes: 0


Here's what I'm trying to do, and I have yet to figure out how with Y!

I want to advertise on:

** widget **
but not
widget

For example, I want my ads on:
blue widget
widgets around the world
happy widgets
how does a widget work

But not on the search when people simply type in:
widget

I submitted a huge list of keywords to Y! only to have them be denied for overlapping with "widget"

Thoughts/suggestions?

12:32 am on Aug 10, 2006 (gmt 0)

New User

10+ Year Member

joined:Jan 22, 2004
posts:18
votes: 0


help?
3:31 am on Aug 10, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 18, 2005
posts:88
votes: 0


Turn off broad match and list all your long tail search terms, but do not list just widget.
4:23 am on Aug 10, 2006 (gmt 0)

New User

10+ Year Member

joined:Aug 29, 2005
posts:39
votes: 0


And be aware that Broad Match needs to be diabled in more than one place...
it seems the YSM admin IS actually "out to get you!"...be aware.
 

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