Yahoo Overture Advanced Match

Better if on or off in general?

[1Lit]

I've read that 'Advanced Match' with Yahoo is not like Google's Broad Match. It doesn't just mean you'll be listed on plurals etc. but you'll also be listed on non-Yahoo sites.

Is that correct?

Is it generally better to have this on or off? I'm concerned about our sites being listed on low-grade partner sites of Yahoo rife with fraud.

Thanks.

[edited by: 1Lit at 12:47 am (utc) on July 30, 2006]

[Tropical Island]

Whether advanced or not you will appear on non-Yahoo sites and in locations all over the world.

I bid on a generic term that is in my location name. It is also a very popular drink.
I have it set on standard match however it shows up on a parked domain from here in South America. The only way I can control the clicks is by staying #6 or below. The top 5 results show up on the first page.

When I do searches on Yahoo.com from South America all Over ads show up.