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Where do yahoo get their pay per click results?

Some of the results seem to be NOT from yahoo itself

3:36 am on Jul 29, 2006 (gmt 0)

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Ok, basically when you search on yahoo for some keywords, you will see first all the listings from overture/yahoo (the same listings that you get when you put the keyword into the overture/yahoo bid tool).

But after all of those listings you see a few more listings that are NOT in the overture bid tool

Where do these excell listings come from?


- Rob

11:01 pm on Aug 17, 2006 (gmt 0)

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They are most probably unpaid backfill from Inktomi.