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A certain credit card term has just had in the last 10 days over 11 million page impressions, which resulted in a whole load of charges for me... Amazing expecially when you work out in May the top 100 credit card terms only came up with 3 million requests :¦
I usually spend about $10 a day max and have done for the last 2 - 3 years. Yet over the last 10 days suddenly I find 4 charges to my credit card for $500 and nothing to show for it - as no additional traffic noted on the destination site. That wioll teach me to go away on hols for 10 days!
Anyone else had this? Any ideas on how to tackle with overture to demand they show proof of the clicks and the sites that they originated from etc.
Thanks for any help you can all come up with.
Dont use overture so I wouldnt know.
Did you not have a cap rate?
Did you not have a cap rate?
I thought so yes as I used to have one... but remarkably not any more... can't prove when and why that came off.
To be honest I have not managed this at all until this traffic started to come through as $5 here and $5 there is fine (I have a lot of grandfathered bids at $0.02)
I just wondered if others have had similar problems in the fact that the extreme jump in traffic withouth a corresponding jump in destination traffic and how to handle this with Overture to ensure they don't continue to fob off...
