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What happened to Yahoo SM last week?

         

skuba

4:08 pm on May 15, 2006 (gmt 0)

10+ Year Member Top Contributors Of The Month



Hi everybody,
I was doing my paid search reports this morning for last week and was surprised with YSM numbers.
Performance has been down for the 2 accounts that I was reporting.

On the week prior we had a return on ad spend of 500%, but then last week, it went down to 190%.?

In average, the ROAS had been at least over 350%, but in a week, suddenly dropped to 190%?

Did anybody here experience anything like that last week or recently on yahoo?

Thanks for sharing.

mike_ppc

7:43 am on May 16, 2006 (gmt 0)

10+ Year Member



Yes, our performance decreased a lot durig last two weeks. Something is very wrong there... click fraud and poor quality traffic. If this is the "launch" they are so proud about... I'd prefer old Overture..

biking4jesus

10:53 pm on May 16, 2006 (gmt 0)

10+ Year Member



i have cut my budget on overture by 20% because of the poor performance lately.