Yahoo Sponsored Search Referers

Yahoo vs Google search

[Jack_B]

I have been reading WebmasterWorld for months now and this is my first post. Today I received an interesting article from an e-commerce ezine that I subscribed to:

It raises some interesting points about Yahoo Search Marketing traffic. I haven't been checking my referers from my Yahoo Search Marketing campaign and just assumed that most was coming from Yahoo.com and MSN.com. Do most of you check your referers from your pay-per-click search campaigns? If so, are you finding similar results? Does anyone know if Yahoo has plans to give us more control over traffic sources for search related results?

[edited by: jatar_k at 4:47 am (utc) on Feb. 12, 2008]