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Yahoo DTC is down again....
Kind regards,
HB
And YES...it happens all the time. So be prepared to be frustrated weekly if not daily with Yahoo.
..Overture was providing the best service of any vendor in the industry
Your smiley didn't show up.
You were kidding weren't you?
I know plenty of people who prefer the OV interface to G for a large variety of reasons.
I can't think of any...
Although, here's a list of why many people prefer Overture (it's not comprehensive, just what I can think of in a few minutes)
1. Advanced match is much more predictable than expanded broad match.
2. You can see your position.
3. You can bid to position.
4. You know what you're paying per click (no odd formula you have to reverse engineer).
5. You can see average bids for keywords.
6. Keyword suggestion tool has counts.
7. Bid tool shows what everyone is bidding.
8. Your account is off or on - if your bids are highlighted in bold, then your account is currently online.
9. The 'easy track' feature makes it easy for a tracking system to grab variables.
10. The API doesn't have a query limit.
11. It's very easy to reorganize an account.
12. Separate bids for content vs search.
13. The ability to use a separate title/description for every keyword (especially when you're in the 10k range) - try making an adwords account with 10k adgroups.
14. Reps usually answer the phone.
15. Reps often call back within an hour (and often minutes) if they were on the phone when you called.
16. Multiple reps (many agencies work with a 'team' so if one rep is busy, you have a team leader, backup reps, and horizontal members).
17. I can get someone on the phone in minutes for API support.
18. Overture will give click and billing estimate proposals for new clients.
19. 'Bounties' or 'Affiliate bonuses' for opening new accounts.
20. Have local PPC distribution which doesn't require a website.
