Good Book/Ebook On Overture/Yahoo

[UsenetMonster]

Hello

I'm wondering if anyone can point me in the direction of a decent book/ebook on mnaging overture ppc accounts. I fully understand Google now and am looking for a stronger grasp of the upsides and pitfalls of overture. Any help is greatly appreciated.

[skibum]

If you can grasp Google, Overture should be no sweat. Bid price determines rank & the OV system has info about the different match types. Get as specific as you can on the keywords.