Difference between sponsored search summary and content match

[genny]

Hi,

I am new to overture PPC.Would anyone please explain the difference between sponsored search summary and content match.

[mitchy231]

I would start by checking out Yahoo's info page on the 2 options.

Here is a quick link to content match, [searchmarketing.yahoo.com...]

Here is one to Sponsored Search, [searchmarketing.yahoo.com...]

Let me know if that is sufficent.