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If there are any other CJ/Yahoo Search affiliates in the group, I'd appreciate some feedback. We have been an active affiliate for Overture, sending them approximately 25 to 35 new advertiser sign-ups per month for the last couple of years. That is until they changed their links and name to "Yahoo Search Marketing."
Before April 20th, our conversion rate was around 13%. Specifically, in Q1, from 555 clicks through from our site to Overture, we had 77 sign-ups for new Overture accounts. Since then (since the name and site change from Overture to Yahoo Search Marketing), our conversion rate has dropped to below 1%. And we had confirmation from at least one customer who signed up from our link that we were never accredited with their sign-up.
Our offer used to be a $40 credit on self-serve and $50 on Fast Track. Now we have a $50 self-serve, $50 FastTrack credit offer on the site. So, if anything, our conversion rates should be higher than ever.
I'm about to give up on promoting Yahoo Search Marketing entirely because it's still costing US money for our own PPC promotions, but we're no longer getting paid for sign-ups on Yahoo/Overture. We *are* still seeing sign-ups from Enhance, FindWhat, Search123 and Kanoodle, so I know it's not a quality of traffic issue.
Has anyone else had similar (or different?) experience with the CommissionJunction/Overture/Yahoo Search affiliate referral program?
Thanks,
-Chris
