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For example, if we're widgets.com and they're smidgets.com, we try to get smidgets and its variations as keywords, with an ad saying "Smidgets vs. Widgets. Who do you like better?"
And we don't get declined for trademark, its always for "insufficient content".
So, after months of this, one Platinum rep at Overture told us in order to get approved for such a keyword it would be very difficult, but that we could if we create a separate page or site with content that showed a direct comparison between us and them. So, we did that. A whole new site that ONLY discusses the pros and cons of each site. And the result?....just got denied again for insufficient content. How much more sufficient content can we have?
Anyone else have this problem? I have this feeling its partly because our competition is a $100+ million dollar company.
I'm also pretty sure that they'll have followed the test cases in France in which G has had to cough up damages for such behaviour, which in turn will have reinforced their policy.
If your competitor is allowed to run OV listings on your brand, then you may have a case, but I bet that they're not.
IMO, it is simply OV's policy to avoid approval of such terms for fear of legal complications. And if you're honest, the fact that you're now trying to build pages to justify the practise has more to do with trying to find a back door through their policies than any genuine commercial need for comparison pages on the site, which kinda cements their argument.
And if you're honest, the fact that you're now trying to build pages to justify the practise has more to do with trying to find a back door through their policies than any genuine commercial need for comparison pages on the site, which kinda cements their argument.
Actually, our platinum account rep at Overture told us to build those pages.
