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if your destination URL's in Overture are configured like this:
http*//store.yahoo.com/yourstorename/
go into Overture DTC -> Precision Match
Select one of the listings, and click Modify Listings.
Select Modify/Edit Listing.
Copy and Paste the Overture Destination URL into a browser. If it redirects to your home page, you have your answer.
I assume you also have a Non Yahoo Store domain?
If the 404 redirect is happening, then change all of your Overture destination URL's to the Non Yahoo Store domain URL's...
Curiously, my affiliates using "store.yahoo.com/mystorename" in their affiliate links go to the proper deep link page from their sites.
Did I understand your suggestion correctly?
I have been an advertiser on Overture since early in its GoTo days and never encountered anything quite like this.
So, just pasting the Overture destination URL in the browser is not redirecting you to your home page, but clicking through an Overture ad does redirect to the home page?
That's one I haven't seen before in Overture. If that is the case, then Overture must be dropping some parameters when they do their internal redirect.
Have you tried clicking through one of the Overture ads, and stopping your browser before it does the 404 redirect, to see what Overture is actually passing?
Thanks for your assistance.
That's interesting that the tracking URL's would cause that problem.
We turned them off on all of our accounts in September, when the OVKEY parameter was incorrectly passing the canonical form of the keyword, rather than the bid form. (What a mess that was).. Overture corrected the problem, and we've been using the tracking parameters on newer accounts, but we haven't put any new Yahoo stores into action over the last couple of months.
Overture does have another level of tracking parameters, similar to GAW's internal tracking parameter to differentiate between content type clicks, but it won't pass the keyword (Which you can hard code into your destination URL in DTC)..
The parameter is called "Enhanced Tracking URL", and it's formatted like:
http*//www.yourdomain.com?id={ovmtc:standard:advanced:content}
The values after ovmtc are configurable and you could use:
http*//www.yourdomain.com?id={ovmtc:1:2:3}
When the click occured:
Standard (Precision) Match would pass: http*//www.yourdomain.com?id=1
Advanced (Precision) Match would pass: http*//www.yourdomain.com?id=2
Content Match would pass: http*//www.yourdomain.com?id=3
Again, not sure if ETU's will work with Yahoo store destination URL's either.
What's funny is that Overture is a Yahoo owned company. You would think that they would eliminate conflicts like this, to make their offered technologies seamless?
